Fully integrated Customer Data Platform

Eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement.

CDP highlights

Emarsys Customer Data Platform

Eliminate silos to achieve customer-centricity

Data silos create fragmentation in your omnichannel approach and make scalable 1:1 personalization difficult to achieve.

Having your product, customer, interaction and custom data integrated into a single CDP  helps you achieve customer-centricity, while providing you the metrics, lifecycle segments, personalization variables, and analytics most relevant for your business. Integrated CDP applies business knowledge to customer data, so you can unlock growth across channels and maintain agility as your business scales.

Actionable & unified customer profiles enables 1:1 personalization

Make better decisions about your customers using data-driven lifecycle and predictive indicators. All touchpoints from offline or third-party data are mapped to individual profiles across all devices.

Leverage unified customer profiles and lifecycle segments made available through automation campaigns to deliver 1:1 omnichannel personalization based on who your customers are and how they engage with your brand.

CDP Actionable & unified customer profiles for true 1_1 personalization
Integrate & unify customer data, field mapping

Unified customer data

Fully synchronize data from any sources including e-commerce platforms like Magento 2.0 and Shopify Plus to create a single unified view of your customer. 

Achieve scalable 1:1 personalization and launch data-driven campaigns with custom preferences that can be mapped to a unified customer profile.

Carolyn Mackenzie
Managing Director
Forever New Logo

"With Emarsys, we’ve been able to unify multi-channel customer data, honing in on specific customers across every channel. Harnessing the power of automation and artificial intelligence to drive efficiencies and accelerate business outcomes has helped us to grow Forever New in a more profitable way."

Make smarter decisions using historical data and behavior

Historical data is used to refine your data-driven approach by targeting precise customer segments. This is key to creating experiences for customers that reflect their interaction with your brand over time. You can also use channel engagement, location, web and app behavior, loyalty status or AI lifecycle scoring.

Emarsys CDP makes this contextual data easily accessible for hyper-relevant campaigns, increasing customer engagement across all touchpoints.

Make smarter decisions using historical data and behavior
Emarsys AI Segmentation

Leverage AI predictions & lifecycle scoring

Using AI, unified customer profiles and segments are enhanced by models applying historical data to produce accurate predictions such as purchase or engagement probability and product affinity.

Accelerate business outcomes with built-in predictions that show you which segments, channels or strategies you should optimize further, and allocate budget to increase your active customer database faster with AI predictions.

E-Commerce growth with certified integrations

Whichever platform you use — Magento, Shopify Plus, Salesforce, or another — we make sure your data streams connect to Emarsys so you can unlock insights and realize the value of your data.

Synchronize data from your e-commerce platform to create fully-embedded website personalization, product recommendations, and loyalty solutions.

Emarsys is a certified Shopify Plus and Magento 2.0 partner and the customer engagement platform of choice for fast-growing businesses to deliver omnichannel personalization and accelerate business outcomes at scale.

With fast onboarding for Magento 2.0 and Shopify Plus, you realize time-to-value in days. Emarsys Health Check gives you an up-to-date status of all product, events, and order data streaming from your e-commerce platform.

Emarsys Universal Integration Capabilities
Emarsys Customer Data Platform Flow

Open up your Emarsys data

Once your unified and automatically scored data is in the Emarsys CDP, you can use the data however and wherever you desire via our Open Data connector.

Whether it’s for building custom reports, or supplying call-center staff with relevant data insights to ensure customer satisfaction, you can connect your own system to the CDP and add the data wherever you need to leverage it.

Platform key capabilities

Customer Data Platform
Eliminates silos and unifies customer data through an open architecture and API.
Industry-specific Solutions​
Industry-specific analytics and use cases built into the platform.

Delivers true 1:1 customer personalization across all channels and devices.

Marketer-friendly AI

Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization.

Omnichannel Automation

Simplifies cross-channel execution and streamlines marketing operations to optimize the entire customer experience.

Reporting & Analytics​

Measurable business results that drive predictable and profitable growth.


Deliver true 1:1 personalized omnichannel experiences.

Email | Social | Mobile | Web | Direct Mail


Leveraging an open architecture and API to drive more intelligent omnichannel engagement.

Deliver the predictable, profitable outcomes that your business demands