Fully integrated Customer Data Platform

Eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement.

CDP highlights

Emarsys Customer Data Platform

Integrate data from any source

Keep your customer data in one place by integrating your existing solutions to the CDP via a library of plugins, APIs, or other exchange methods. Upload CRM data and non-contact data, such as product tables or relational tables required for segmentation, personalization, or analysis. Harvest consumer behavior via web and app data collection scripts.

Truly unified customer profiles

Whether it’s offline or third-party data, all touchpoints are mapped to individual profiles across all devices. This creates a true 360° unified profile view that enables actionable insights about each customer.

Emarsys Unified Customer Profiles
Emarsys AI Segmentation

Augmented customer profile with AI and lifecycle scoring

Using AI, customer profiles are enhanced with contact data history, resulting in highly accurate attributes like purchase probability, engagement probability, future value, and product affinity.

With this information you can quickly form accurate decisions based on powerful analytics and accurately target key segments based on intelligent attributes.

Powerful contact segmentation

Create segments based on any rules and criteria using unlimited data attributes. With our intuitive UI, the only limitation is your imagination. Your segmentations can include a combination of attributes such as channel engagement, user location, purchase history, web and app behavior, AI attributes, or any other data available to you.

Emarsys Contact Segmentation
Emarsys Customer Data Platform Flow

Open up your Emarsys data

Once your unified and augmented data is in the Emarsys CDP you can use the data however and wherever you desire via our Open Data connector.

Whether it’s for building customer reports, or supplying call-center staff with relevant data insights to ensure customer satisfaction, you can connect your own system to the CDP and add the data wherever you need to leverage it.

Universal integration capabilities

Whichever platform you use—Magento, Shopify Plus, Salesforce, or any other —we make sure your data streams connect to Emarsys so you can unlock insights and realize the value of your data.

Use plugins to connect and pull data from basic contact synchronization, events, transactions, and product catalogues to create fully-embedded product recommendations and loyalty solutions.

Emarsys Universal Integration Capabilities

Platform key capabilities

Customer Data Platform
Eliminates silos and unifies customer data through an open architecture and API.
Industry-specific Solutions​
Industry-specific analytics and use cases built into the platform.

Delivers true 1:1 customer personalization across all channels and devices.

Marketer-friendly AI

Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization.

Omnichannel Automation

Simplifies cross-channel execution and streamlines marketing operations to optimize the entire customer experience.

Reporting & Analytics​

Measurable business results that drive predictable and profitable growth.


Deliver true 1:1 personalized omnichannel experiences.

Email | Social | Mobile | Web | Direct Mail


Leveraging an open architecture and API to drive more intelligent omnichannel engagement.

Deliver the predictable, profitable outcomes that your business demands