Fully integrated Customer Data Platform
Eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement.
Integrate data from any source
Keep your customer data in one place by integrating your existing solutions to the CDP via a library of plugins, APIs, or other exchange methods. Upload CRM data and non-contact data, such as product tables or relational tables required for segmentation, personalization, or analysis. Harvest consumer behavior via web and app data collection scripts.
Truly unified customer profiles
Whether it’s offline or third-party data, all touchpoints are mapped to individual profiles across all devices. This creates a true 360° unified profile view that enables actionable insights about each customer.
Augmented customer profile with AI and lifecycle scoring
Using AI, customer profiles are enhanced with contact data history, resulting in highly accurate attributes like purchase probability, engagement probability, future value, and product affinity.
With this information you can quickly form accurate decisions based on powerful analytics and accurately target key segments based on intelligent attributes.
Powerful contact segmentation
Create segments based on any rules and criteria using unlimited data attributes. With our intuitive UI, the only limitation is your imagination. Your segmentations can include a combination of attributes such as channel engagement, user location, purchase history, web and app behavior, AI attributes, or any other data available to you.
Open up your Emarsys data
Once your unified and augmented data is in the Emarsys CDP you can use the data however and wherever you desire via our Open Data connector.
Whether it’s for building customer reports, or supplying call-center staff with relevant data insights to ensure customer satisfaction, you can connect your own system to the CDP and add the data wherever you need to leverage it.
Universal integration capabilities
Whichever platform you use—Magento, Shopify Plus, Salesforce, or any other —we make sure your data streams connect to Emarsys so you can unlock insights and realize the value of your data.
Use plugins to connect and pull data from basic contact synchronization, events, transactions, and product catalogues to create fully-embedded product recommendations and loyalty solutions.