Emarsys Releases its UK Black Friday 2015 Data Indicating UK Shoppers Will Almost Double their Spend on Clothing and Accessories this Black Friday

Upcoming Shopping Day to Yield an Increased Average Order Value of £122

London, UK – November 17, 2015 – Emarsys, a leading global provider of cloud marketing software for B2C companies, today released its Black Friday 2015 UK data shoppers will almost double their spend on clothing and accessories with an average order value for online retailers increasing to £122.

Emarsys’ data is based on the online sales habits of eight million UK consumers from last year’s Black Friday against the daily average of shopping figures from September 2014 to September 2015. This year’s Black Friday is estimated to be the UK’s first online shopping day to break £1billion, according to digital commerce consultancy, Salmon*.

Key findings of the data include:

  • The total number of UK consumers who will make a purchase will increase by more than 400 per cent, with an average order value rising by 118 per cent;
  • There will be nearly a 500 per cent increase in clothing, accessories, sports and outdoor goods purchases, with average order value increasing by £20; and
  • An increase in health and beauty product purchases, with average order value increasing by £15.

Steven Ledgerwood, Managing Director, UK at Emarsys comments: “Black Friday is the opportunity to increase revenue and conversion rates from new and existing customers. By combining big data and technology with a creative human touch, retailers e-commerce sites and brands can reinforce their current customer relationships and start new ones — using a more personalised approach to communications ensuring their Black Friday investment creates long-term ROI.”

To take full advantage of the opportunities of Black Friday, Emarsys believes retailers, e-commerce sites and brands must make use of the big data provided by their customers throughout the year — to ensure they are targeting shoppers with relevant offers through large-scale automation. This will help increase revenue, conversions and ultimately, ROI.

“If retailers ignore their customers on Black Friday, they could miss out on the opportunity to increase their sales on the most significant shopping day of the year,” added Ledgerwood.

Editors’ Note:
Raw data is available upon request.



Emarsys Advertising Week Survey: 81% of Americans Want to Receive Ads from Retailers, but Content is King

Consumers Are Quick to Take Action against Brands that Spam them, with Nearly Two-Thirds Saying They Will Unsubscribe Immediately from all Email Communication from a Company

NEW YORK – September 30, 2015 – Emarsys, the B2C Marketing Cloud, today announced the results of its 2015 Advertising Week Survey, examining Americans’ perspectives on marketing and advertising campaigns from retailers and e-commerce companies. The research findings showed that a vast majority (81 percent) of Americans want to receive advertisements from retailers and e-commerce companies, with more than half (57 percent) saying they want to hear from them when there is a sale or promotion. The survey was conducted online by Harris Poll on behalf of Emarsys from Sept. 9-11, 2015 among 2,120 U.S. adults.

“This latest round of research confirms what we’ve known for years: that the vast majority of Americans want to receive advertisements from retailers and e-commerce companies – they just want the right message at the right time, personalized specifically to them with a creative touch.”

Nearly half (47 percent) of consumers said they want to hear from retailers and e-commerce companies when something they’ve been looking at becomes cheaper. Other top times
Americans want to hear from retailers and e-commerce companies include:

  • When something they’ve been looking at is close to selling out (26 percent)
  • When a holiday is coming up (25 percent)
  • After visiting a company’s website/social media page/store (23 percent)
  • When they’re at home (17 percent)
  • When they’re shopping in or close to their store (16 percent)
  • When a loved one’s birthday is coming up (12 percent)
  • After visiting a competitor’s store/website (10 percent)
  • When at work (3 percent)

While Americans overwhelmingly would welcome advertisements from retailers and e-commerce companies at times that are important to them, Emarsys’ research revealed that they are also quick to take action against brands that are spamming them. 81 percent of Americans said they would likely take steps to prevent unwanted email from retailers and e-commerce companies, with nearly two-thirds (65 percent) saying they would unsubscribe immediately from all email communication from the company.

Other popular actions taken by consumers who receive unwanted email include:

  • Roll their eyes (19 percent)
  • Contact customer service (18 percent)
  • Shop at a competitor instead (14 percent)
  • Complain to their family and friends (13 percent)
  • Blacklist the brand and never shop there again (11 percent)
  • Rant on social media to their followers (6 percent)
  • Post/Tweet directly to the retailer complaining (6 percent)

Emarsys’ study confirmed that channel of advertisement can be as important as content for consumers. Nearly half of all Americans (48 percent) said that TV advertisements are the most effective in persuading them to buy a company’s products. Print advertisements ranked second (38 percent), followed by email (35 percent), social media (22 percent), radio (15 percent), mobile (12 percent), internet banner ads (9 percent), and SMS/Text message (7 percent).

In addition to examining Americans’ perspectives on marketing and advertising campaigns from retailers and e-commerce companies, Emarsys’ Advertising Week survey also identified which presidential candidate Americans think is doing the best marketing job. The research revealed that Americans think Donald Trump (37 percent) is the presidential candidate conducting the best marketing campaign, with Bernie Sanders (21 percent) and Hillary Clinton (20 percent) lagging far behind. Nearly one-fifth (18 percent) of Americans think that Ben Carson is conducting the best marketing campaign, and more than 1 in 10 (11 percent) say Ted Cruz is the top candidate when it comes to marketing themselves. Other presidential candidates appearing in the top 10 list of candidates include Carly Fiorina (10 percent), Jeb Bush (9 percent), Marco Rubio (5 percent) and Chris Christie (5 percent).

Emarsys unveiled the new research as it announced that it is a Gold-level partner of Advertising Week in New York (September 28-October 2) and a sponsor of the Retail Innovation track. At the conference, Emarsys will be showcasing its newly announced B2C Marketing Cloud, the flexible solution which combines high-performance, multichannel marketing automation with sophisticated technologies to drive customer engagement at any scale.

“At Emarsys, we pride ourselves at being able to turn big data into intimate moments that engage customers and build long-lasting relationships,” said Tomas Puig, Emarsys CMO. “This latest round of research confirms what we’ve known for years: that the vast majority of Americans want to receive advertisements from retailers and e-commerce companies – they just want the right message at the right time, personalized specifically to them with a creative touch.”

Survey Methodology

This survey was conducted online within the United States by Harris Poll on behalf of Emarsys from Sept. 9-11, 2015, among 2,120 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact pr@emarsys.com.


Emarsys, the B2C Marketing Cloud, Receives $33M Series A Investment from Vector Capital

First investment in company’s 15-year history to accelerate its rapid U.S. expansion

INDIANAPOLIS – September 15, 2015 – Emarsys, the B2C Marketing Cloud, today announced a $33M equity investment from San Francisco-based Vector Capital. Vector’s Series A minority investment marks the first institutional funding received by Emarsys in its 15-year history.

Emarsys will use the funding to support its accelerated international growth in the U.S. and Latin American markets, invest in product innovation and expand sales and marketing teams. Sameer Kazi, former EVP of Social.com (a Salesforce.com company) and former SVP and GM of EMEA of ExactTarget (also a Salesforce.com company), will join Matt Blodgett and Alok Pandey from Vector Capital as additions to the Emarsys Supervisory Board.

“We are thrilled about our investment partnership with Vector and look forward to leveraging their insights and resources to support our expansion into the U.S. and Latin American markets.”

“We are excited to support the expansion of Emarsys’ unique and powerful platform into the

U.S. and Latin American markets. We see massive global potential for B2C marketers with

Emarsys’ unique integration of usable analytics, personalization, customer intelligence and marketing automation,” said Matt Blodgett, Managing Director, Vector Capital. “We are proud to become Emarsys’ first outside investment partner, and we look forward to working with the company’s talented team to support their ongoing global expansion and rapid growth trajectory.”

The funding marks the opening of the company’s first office locations in the United States. Founded in 2000 and headquartered in Vienna, Austria, Emarsys has more than 500 employees serving more than 1,300 clients in 140 countries from 16 global offices. Emarsys recently announced the opening of its U.S. headquarters in Indianapolis, with an additional office in San Francisco. The U.S. and Latin American expansion is led by Sean Brady, who joined Emarsys as President of the Americas. Most recently, Brady served as Vice President of Existing Business in North America for ExactTarget.

“We are thrilled about our investment partnership with Vector and look forward to leveraging their insights and resources to support our expansion into the U.S. and Latin American markets,” said Hagai Hartman, Emarsys Founder and CEO. “Ours is the only marketing cloud built from the ground up for B2C commerce, where all the applications work and talk together.

The vast majority of a B2C company’s marketing resources are currently spent acquiring first-time buyers, and not enough is invested in maximizing retention, satisfaction and revenue among existing customers. We plan to change that dynamic.”

Designed and purpose-built to address the unique challenges facing B2C marketers, the Emarsys platform integrates customer intelligence, personalization, predictive recommendations and omni-channel marketing automation at scale, across all devices and social channels into a single cloud platform. The platform combines machine learning and data science to convert raw consumer behavioral data into a deep understanding of customer identity, creating highly personalized customer experiences and journeys. Marketers using Emarsys are rewarded with significantly longer-lasting and more profitable customer relationships.

About Vector Capital

Vector Capital is a leading global private equity firm with over $2.5 billion under management specializing in transformational investments in established technology businesses. Vector actively partners with founders and management teams to devise and execute new financial and business strategies that materially improve the competitive standing of these businesses and enhance their value for employees, customers and shareholders. Among Vector’s notable investments are Aladdin Knowledge Systems, Allegro Development, Cambium Networks, Certara, ChyronHego, CollabNet, Corel, IPVALUE Management, LANDesk Software, Niku, Gerber Scientific, RAE Systems, Register.com, Saba, SafeNet, Technicolor, Teletrac, Tidel, Triton Digital, WatchGuard Technologies, and WinZip. For more information, please visit www.vectorcapital.com.


Global Digital Marketing Company Opens Americas Headquarters in ‘Midwest’s Silicon Valley’

Emarsys sets up shop in Indianapolis, reinforces the city’s reputation as a burgeoning tech hub

INDIANAPOLIS – July 31, 2015 – Emarsys, one of the fastest growing and most innovative companies in the cloud-based eMarketing industry, today announced that it is opening its second headquarters in the Midwest tech hub of Indianapolis. Emarsys, who works with global companies such as eBay, Toys “R” Us, Yahoo7, Sky, and Volvo, among others, decided on the Americas headquarters in response to intense demand from U.S. customers and is Emarsys’ latest step towards strengthening its U.S. presence. Emarsys, which also has employees in Austin and San Francisco, plans to employ more than 150 locally in Indianapolis in the immediate future and 300 people nationally by 2020.

“We continue to see a surge of tech firms like Emarsys choosing to bring quality, great paying jobs to Indiana,” said Governor Mike Pence. “As a regional hub for technical and engineering innovation, Indiana is attracting companies that are looking for the skilled and dedicated workforce needed to grow their businesses. Coupled with our low taxes and low regulatory environment, Indiana continues to prove that we are a state that works.”

“Indy continues to attract top talent from around the globe, and our tech sector is thriving as a result,” said Indianapolis Mayor Greg Ballard. “I am so pleased that Emarsys recognized all that our city and our incredible workforce have to offer, and I welcome the company’s North American headquarters to Indianapolis.”

“The appeal of Indianapolis, which has already been dubbed ‘Midwest’s Silicon Valley,’ is evident,” said Ohad Hecht, Chief Operating Officer of Emarsys. “The Eastern Time Zone is ideal for conducting business on both American coasts, Europe and in Asia. Additionally, companies like Geofeedia, Tinderbox, and Interactive Intelligence have helped make the area attractive to a highly talented workforce. In fact, the Midwest has a higher concentration of Fortune 500 companies than any other region in the country, according to Forbes, not to mention a bevy of world-class engineering schools.”

“We believe that the comparison of Indianapolis to Silicon Valley could not be more appropriate,” said Sean Brady, newly appointed President of the Americas. “There is an exceptionally talented workforce here and the tech community is growing at an incredible rate. We are excited to call Indianapolis home and to become another leading tech company headquartered in the Midwest.”

Most recently, Sean Brady served as Vice President of Existing Business in North America for ExactTarget, which was acquired by Salesforce.com for 2.7B in 2013. During his nearly six years with ExactTarget, Sean’s team was responsible for growth of customer revenue, all renewals, and client satisfaction. At the end of Sean’s time with ExactTarget, his organization accounted for over 75% of the company’s total revenue. His team helped clients adopt new technology, evolve their digital marketing strategies, and ensure client success.

Emarsys, which has already assembled a team of over 25 people in the U.S., 80% of whom are in Indianapolis, is growing quickly. The company is looking to fill immediate positions in Sales, Customer Support, and the Professional Services Office.

Jim Koepke was recently brought on as the VP of Sales for Americas and comes to Emarsys with more than ten years’ experience selling digital technology. In his previous positions at ExactTarget/Salesforce, which began in 2007, he held leadership roles in sales, M&A, and client success. He was most recently responsible for Salesforce.com’s Consumer, Financial Services, Health & Life Sciences, Nonprofit, and Higher Education sales organizations.

“The Emarsys Customer Engagement Platform has been specifically designed to solve the most common and most challenging business problems faced by B2C digital marketers today,” said Koepke. “Our solution combines the insights from traditional analytics, personalization, and real-time content recommendations into one application. This empowers marketers to drive their business, not react to it. I am excited to join a passionate team of Emarsys leaders focused on client success and employee growth.”

Emarsys has chosen the Market Tower to house their new headquarters. Located at the epicenter of Indianapolis’ Central Business District, its proximity to Monument Circle provides access to the best outdoor spaces in the city. The Class A+ tower was recently purchased by

Zeller Realty and renovated “to activate the space for tenant collaboration and community through a fresh, timeless palette and modern design.”