Omnichannel customer engagement for e-commerce businesses

Accelerate business outcomes with proven, industry-specific engagement strategies — crowdsourced from leading brands.

The omnichannel customer engagement platform of choice for hundreds of e-commerce companies worldwide.


Leading the marketing revolution

It’s time you demand more from your marketing platform than capabilities you have to patch together and can only hope will bring in returns. Emarsys delivers results in days through its native, ready-to-activate solutions built on two decades of e-commerce best practices.

How does it work?

Activate best practice solutions in a day



Choose a strategy such as Purchase Frequency, Average Order Value or Customer Lifetime Value.


Use Case

See the most effective use cases to help you achieve your chosen strategy.



Activate pre-populated use cases with content, creative, and cross-channel workflows in clicks.

Comparison example of a
Price Drop program implementation

  • 90-day setup
Other marketing platforms
1. Load web browsing data to see who is interested in something.
2. Load catalog data, and see which prices dropped.
3. Load purchase data to see who bought something.
4. Calculate who is interested in the products that dropped.
5. Aggregate multiple products to a single message.
6. Build the automation scenario.
7. Connect the triggers.
8. Build campaigns.
9. Launch.
10. Request a custom report.
  • 1-day setup

1. Choose strategy.
2. Select use case.
3. Activate.

Platform key capabilities

Customer Data Platform
Eliminates silos and unifies customer data through an open architecture and API.
Industry-specific Solutions​
Industry-specific analytics and use cases built into the platform.

Delivers true 1:1 customer personalization across all channels and devices.

Marketer-friendly AI

Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization.

Turnkey and natively integrated strategies and tactics
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Scaling personalization beyond human capacity
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Created once and deployed across channel and devices
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AI Marketing
Collection, unification, augmentation and segmentation
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Real-time automation for complex multi-step programs
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Strategic Dashboard
Insights that drive your next marketing steps
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Key integrations
Email | Social | Mobile | Web | Direct Mail
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Emarsys e-commerce editions

Max AI

Success stories


YoY revenue growth

Alexandra Simion BrandAlley
Alexandra Simion
Digital Marketing Manager, BrandAlley

"With all our data in Emarsys, we have all the segmentation that plugs straight into our Ad strategy. Automatically matching content to every audience has seriously boosted our revenue, especially with the increased reach and new streams.”

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Sally Beauty

Friendship marketing is the concept we’ve been working on for quite a while now — it’s customer-first and having a more conversational approach with customers. The way I always think about it is like this: you can understand their transactions, web interactions, call center [touch points], and in-store… but what about what the customer’s saying? How do you bring that back into your database and leverage that data to then close the loop?

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YoY sales growth attributed to email and SMS
Scott Jonsmyth-Clarke Sally Beauty
Scott Jonsmyth-Clarke
Group CRM & Digital
Communications Manager,
Sally Beauty Europe

Scale online communications and personalize e-commerce campaigns

Kiara Sanchez-Mora Tupperware
Kiara Sanchez-Mora
CRM and Digital Outreach Strategist
I think of all the email service providers and marketing automation technologies I’ve ever used, I have learned the most with Emarsys about different ways to approach the same issues, and, with you guys, that has revolutionized the way I work because I’m able to come up with answers quickly.

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Deliver the predictable, profitable outcomes that your business demands