Omnichannel customer engagement for retail businesses

Accelerate business outcomes with proven, industry-specific engagement strategies — crowdsourced from leading brands.

The omnichannel customer engagement platform of choice for hundreds of retail companies worldwide.

Happy Socks
Karl Lagerfeld

Leading the omnichannel revolution

Digital and retail silos have held back growth. While customers move seamlessly across channels, retailers often fail to leverage their digital business to drive in-store sales. Unlike other platforms, Emarsys delivers results in days through its ready-to-activate, industry-specific solution built on two decades of retail best practices.

How does it work?

Activate best practice solutions in a day



Choose a strategy such as Increasing Existing Store Revenue, Purchase Frequency or Average Order Value.

Use Case

See the most effective use cases to help you achieve your chosen strategy.


Activate pre-populated use cases with content, creative, and omnichannel workflows in clicks.

Comparison example of a customer Win Back program implementation

  • 90-day setup
Other marketing platforms

1. Export data on customers who have made a purchase.
2. Separate customers who bought online versus in store and indicate how often they purchased.
3. Calculate when was their last purchase and predict when they would make their next purchase.
4. Estimate what are they likely to purchase, their current lifetime value and what offer you should give them.
5. Browse through spreadsheets to only send marketing communications to those opted in.
6. Build automation scenario and connect triggers.
7. Build campaigns.
8. Launch.
9. Request a custom report.

  • 1-day setup

1. Choose strategy.
2. Select use case.
3. Activate.

Platform key capabilities

Customer Data Platform
Eliminates silos and unifies customer data through an open architecture and API.
Industry-specific Solutions​
Industry-specific analytics and use cases built into the platform.

Delivers true 1:1 customer personalization across all channels and devices.

Marketer-friendly AI

Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization.

Turnkey and natively integrated strategies and tactics
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Scaling personalization beyond human capacity
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Created once and deployed across channel and devices
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AI Marketing
Collection, unification, augmentation and segmentation
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Real-time automation for complex multi-step programs
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Strategic Dashboard
Insights that drive your next marketing steps
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Key integrations
Email | Social | Mobile | Web | Direct Mail
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Success stories


YoY email revenue


Active customers


Facebook ROAS with CRM ads

Michael Doyle City Beach
Michael Doyle
Head of Marketing, City Beach
city beach

"City Beach integrated Emarsys and hasn’t looked back. With a 100% increase in revenue from key channels, improved speed to market, deeper customer insights, and all with a decreased cost base, Emarsys is now the marketing team’s ROI engine and one that’s clearly designed and tuned for modern communications."

Sally Beauty

"Friendship marketing is the concept we’ve been working on for quite a while now — it’s customer-first and having a more conversational approach with customers. The way I always think about it is like this: you can understand their transactions, web interactions, call center [touch points], and in-store… but what about what the customer’s saying? How do you bring that back into your database and leverage that data to then close the loop?"

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YoY sales growth attributed to email and SMS
Scott Jonsmyth-Clarke Sally Beauty
Scott Jonsmyth-Clarke
Group CRM & Digital Communications Manager, Sally Beauty Europe

revenue growth within 5 weeks

Jens Pytlich Salling Group
Jens Pytlich
Digital Marketing Manager Salling Group
salling group

“Salling Group used their offline purchase data to drive online sales by using automated audiences when running omnichannel campaigns. This resulted in 25% revenue growth within 5 weeks.”

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Deliver the predictable, profitable outcomes that your business demands