Stateside Sports chooses Emarsys as number one draft pick

Emarsys to help Australia’s home of US sports lifestyle to double its customer database and retail presence by 2022

Sydney, Australia – 23 June 2020 — Stateside Sports, Australia’s home of United States sports lifestyle, today announced it has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.

Using Emarsys’ fully integrated customer data platform (CDP), Stateside Sports plans to eliminate silos and unify customer data to drive more intelligent omnichannel engagement across email, mobile, social media, SMS and its retail stores. Emarsys’ marketer-friendly artificial intelligence will enable Stateside Sports to use this data to serve relevant and engaging content, at the right time and in the right channel, to build trusted, loyal and lasting customer relationships.

Ross Harris, director at Stateside Sports, said: “Our laser focus on customers, storytelling and authenticity has been central to our business from day one. However, we recognised that to achieve our fairly ambitious growth plans, we needed help to provide authentic, personalised, omnichannel customer experiences. It was clear to us that Emarsys are experts in retail and ecommerce and the sophistication this partnership will bring to our marketing will be key to future proofing our business.” 

Adam Ioakim, managing director, APAC, Emarsys, commented: “Stateside Sports is a prime example of an Australian retailer that’s quickly attracted a loyal customer base as a result of a unique offering and prioritising customer experience. We look forward to working with Stateside Sports as it continues on its growth trajectory.”

The Emarsys solution replaces Mailchimp.

Stateside Sport Retail

About Stateside Sports

Stateside Sports is the home of US sports lifestyle in Australia, featuring the best American sportswear brands and the freshest releases from the NBA, MLB and NFL. Founded in 2017, Stateside Sports has quickly increased its footprint to 12 retail stores in addition to having a booming ecommerce site, statesports.com.au.

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About Emarsys
Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior one-on-one experiences and produce measurable results… fast. This industry-specific, outcome-driven approach combined with our customer-centric personalization, actionable AI and a fully integrated customer data platform (CDP) — make Emarsys the platform of choice for more than 2,500 companies around the world. Join thousands of leading brands who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve.
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