Emarsys is an incredibly valuable strategic partner in our efforts to deliver more relevant, contextual and personalized marketing communications to our customers. By leveraging AI and automation against its rich vertical first party data, Emarsys allows brands like ours to generate greater insights into consumer behaviors, create more consistent, personalized journeys and deliver them across all of our consumers’ different touchpoints, whether online or offline, within one single platform. Our partnership has not only transformed how we communicate with our customers, but also allowed our marketing team to spend more time creating better engagements for consumers wherever and whenever they engage with our brand.